Global Corporate Brand Identity Standard

SGTUFF Co-Operative Ltd — Brand Guidelines

The exhaustive corporate identity system, clear-space specifications, digital asset suite, and statutory reproduction rules for Singapore Tenants United for Fairness.

1. The Official Master Logo System

Primary Master Wordmark (Full Horizontal Lockup)

Clear Space Rule (1X)

Maintain an exclusion zone around the logo equal to the height of the letter "S" (denoted as X). No text, borders, or graphics may encroach.

Minimum Digital Size

140px width on standard 72/96 DPI displays. Never render smaller to preserve legibility of "SINGAPORE TENANTS UNITED FOR FAIRNESS".

Minimum Print Size

38mm width at 300 DPI on physical stationery, name cards, and formal court/mediation documents.

Strict Restrictions

Never stretch, skew, change the red hue to arbitrary colors, add heavy drop shadows, or place on unapproved low-contrast patterns.

2. Digital & Social Media Asset Kit (Ready to Use)

Platform-Specific Banners & Covers

Official Favicons & App Icons Suite

Browser Tab 16 × 16 px

Standard Favicon 32 × 32 px

Apple Touch Icon 180 × 180 px

PWA / High-Res 512 × 512 px

3. The Comprehensive Color Architecture

Color Name	Role & Usage	HEX	RGB	CMYK (Print Match)	Pantone Approx.
SGTUFF Singapore Red	Primary Brand Color & Identity Accent	`#EB2315`	235, 35, 21	0, 95, 95, 0	PMS 032 C
Co-operative Midnight Navy	Institutional Authority, Letterhead, Business Cards	`#0F172A`	15, 23, 42	85, 75, 45, 60	PMS 289 C
Authority Black	Primary Headlines & High-Contrast Wordmark	`#000000`	0, 0, 0	0, 0, 0, 100	Process Black
Civic Gold Accent	Patron Member Crest & Committee Highlights	`#D97706`	217, 119, 6	15, 60, 100, 5	PMS 131 C
Crisp Canvas White	Letterhead Ground, Web Canvas, Negative Space	`#FFFFFF`	255, 255, 255	0, 0, 0, 0	Bright White

4. Corporate Collateral & Print Stationery Suite

All physical and digital stationery items are vector-accurate, print-ready, and directly accessible:

Statutory Letterhead

MCCY-compliant A4 letterhead with live SGTUFF logo, FTIC badges, and formal notice layout.

Open A4 Letterhead →

Executive Name Cards

Dual-sided 90x54mm cards featuring the authentic logo and "Unity Is Strength" creed.

Open Business Cards →

HTML Email Signature

Universal table-based HTML signature with 1-click clipboard copy for Gmail, Apple Mail, and Outlook.

Open Signature Tool →

Master Presentation Deck

Interactive 16:9 widescreen presentation deck covering mission, clout, and 2026 platform roadmap.

Open Slide Deck →