Institutional Brand Direction A — Approved
SGTUFF Co-operative Ltd
"Unity Is Strength" — Singapore Tenants United for Fairness
The official corporate identity system, statutory collateral, and brand assets for Singapore's apex co-operative representing 700+ frontline business owners across 2,600+ retail and F&B outlets.
Corporate Collateral Suite (Click to Open)
Brand Standards Manual
Global agency standard guidelines: clear space, logo rules, Pantone/CMYK colors, and social assets.
Open Full Manual →
Brand Deck
Interactive executive presentation for board members, government ministries, and partners.
Open Slide Deck →
Statutory Letterhead
Official A4 representation letterhead with MCCY compliance, FTIC notice formatting, and print CSS.
Print / Export PDF →
Executive Cards
Dual-sided 90x54mm business cards in Co-op Navy & Singapore Crimson with vector print export.
View Card Specs →
Email Signature
One-click formatted signature generator for Gmail, Apple Mail, and Outlook 365.
Copy Signature →
Modern Web Portal
Next-generation homepage mockup replacing the legacy 2020 WordPress design.
Explore Website →
Institutional Color Standards (Click to Copy HEX)
State Crimson (Primary)
#C81E1E 📋
Co-op Midnight Navy
#0F172A 📋
Civic Gold Accent
#D97706 📋
Parchment White
#F8FAFC 📋
Tailwind CSS Design Tokens (tailwind.preset.js)
module.exports = {
theme: {
extend: {
colors: {
sgtuff: {
crimson: '#C81E1E', // Primary Singapore Crimson
crimsonDark: '#991B1B',
navy: '#0F172A', // Co-operative Midnight Navy
gold: '#D97706', // Civic Gold Accent
slate: '#F8FAFC',
border: '#1E293B',
surface: '#111827'
}
},
fontFamily: {
serif: ['"Cinzel"', 'Georgia', 'serif'],
sans: ['"Plus Jakarta Sans"', 'sans-serif'],
mono: ['"JetBrains Mono"', 'monospace']
}
}
}
};